Project Role: Creative Concept, AI Video Creator & Editor
Client/Organisation: Community SOS Central Coast, Australia
Deliverables: 1x Pitch Video for Grant Application
Timeline: 5 days
1. The Challenge
Securing a grant from Australia’s Financial Counselling Industry Fund is highly competitive. I was asked to create a grant application video for Community SOS Central Coast’s Statement of Financial Position software that would stand out against a crowded field of applicants.
The video had to clearly and persuasively articulate a complex project proposal, demonstrating both its real-world context and its future potential, all within a concise and engaging format that met the grant committee’s strict criteria.
2. The Solution
The video frames the initiative on a national scale, opening with an AI-generated view of Australia from space, accented by orbiting satellites. We then execute a Google Earth Studio zoom, landing at the Community SOS Central Coast office. The scene shifts to a councillor outlining the core benefits as a Statement of Financial Position software, followed by a cut to a second councillor directly engaging with clients.
3. The Production Process
VEO3 (Generative AI):
- Establishing shot of Australia from space, complete with satellites.
- Shot of councillor talking us through the benefits as the Statement of Financial Position software is displayed on her monitor.
- Second councillor helping clients in his office.
Google Earth Studio
- A Google Earth Studio push-in from 30,000 ft above the Community SOS Central Coast office.
ElevenLabs (AI Voiceover)
- Created the voice of the female Australian councillor, ensuring consistency throughout the application.
4. The Results
The video was a massive success. The Community SOS Central Coast application was selected from over 80 applicants to receive the grant, and the software is now being developed as a proof of concept.
The video is officially featured on the Financial Counselling Industry Fund website as the benchmark example of a grantee application video to inspire and guide future applicants. See ‘Watch a 2025 grantee application video’ section near bottom of page here: www.fcif.org.au/innovation
5. Client Perspective
I have worked with Glenn for a long time and he consistently delivers exceptional work. He took the time to fully understand what we were trying to do – then ran with it and came back with an edit that only needed a few changes before we submitted the grant application. We are actually receiving requests from other organisations to help them with their applications.
Peter C. Harris, Community SOS Central Coast