Project Role: Video Editor & Social Media Content Specialist
Client: Leading Real Estate Investment Firm
Deliverables: 10+ Short-Form Social Videos & Core Values Compilation
1. The Challenge
A prominent real estate investment firm conducted long-form interviews with six senior executives. While the 16×9 footage contained valuable insights, it was not suitable for social channels. The client needed to extract specific points and personality-driven moments, repurposing them into a series of bite-sized, vertical videos.
2. The Solution
For this project the client identified high-impact soundbites – punchy, informative, or inspiring moments – that could stand alone as 30-60 second narratives. I cut the longer, landscape interviews into shorter vertical videos.
- Format Adaptation: I reframed the original 16×9 wide shots into 4:5 vertical format tailored for LinkedIn, ensuring the subjects remained centred with enough breathing room for the LinkedIn user interface and captions.
3. The Production Process
- The “Core Values” Edit: In addition to individual spotlights, I edited a montage weaving together answers from all six subjects regarding the firm’s core values, creating a unified brand anthem.
- Branding Package: To ensure the series felt cohesive, I applied opening/closing bumpers and lower thirds that matched the firm’s corporate branding.
4. The Results
First cuts were available within 48 hours. Deliverables included 11 assets consisting of individual thought-leadership clips for each team member and a flagship “Core Values” compilation. The project extended the life and reach of a single afternoon shoot, providing weeks’ worth of ready-to-post content.
5. Client Perspective
“Glenn has become an instrumental component in our content creation process. He’s been able to take high-level production notes and translate them into seamless videos, has collaborated with some of our other vendors to produce high-quality social content, and is incredibly efficient, often delivering finished work well-before deadline. Glenn is a pleasure to work with and we’d happily recommend his services to anyone.”